US’ Kohl’s names Christie Raymond as chief marketing officer

Raymond will lead the marketing organisation including the overall marketing strategy, brand and creative, media, loyalty, customer analytics, corporate communications, and Kohl’s philanthropic efforts. To support the company’s strategy to be the retailer of choice for the active and casual lifestyle, she will drive customer engagement, leverage our leadership in loyalty, accelerate customer traffic, scale Kohl’s Media Network, and continue to build the Kohl’s brand. Prior to Kohl’s, Raymond held progressive roles at The Walt Disney Company. She has more than 20 years of marketing, retail industry and leadership experience, the company said in a press release.

US’ Kohl’s names Christie Raymond as chief marketing officer, reporting to CEO Michelle Gass. Raymond joined Kohl’s in 2017 as senior vice president, media and personalisation, and was promoted to executive vice president, customer engagement, analytics, and insights in June 2020. She has been acting as the interim chief marketing officer since May 2022.

“I’m thrilled to have Raymond step into the role of chief marketing officer for Kohl’s. She joined Kohl’s several years ago bringing her tremendous experience and customer-driven leadership approach to the marketing organisation. She has been an asset to our senior executive team and she will be instrumental in our continued path forward as we deliver great value, a compelling brand portfolio and an inviting omnichannel experience to our millions of customers nationwide,” Gass said.

Fibre2Fashion News Desk (GK)