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New shopper sentiment and insights from marketing solutions company Vericast reveals that US consumers expect value, want to spend more and plan to shop locally in-store this holiday season. A recent survey by the company found holiday shopping is starting earlier this year due to shipping delays experienced with online shopping last year.
Fifty five per cent plan to shop in person as a result. Sixty per cent prefer to shop at local neighborhood stores and 71 per cent of consumers agree it is important to support local stores and restaurants.
While 63 per cent of consumers found the holiday season last year to be more stressful than previous years, 59 per cent feel optimistic about the upcoming 2021 holiday season.
New shopper sentiment and insights from marketing solutions company Vericast reveals that US consumers expect value, want to spend more and plan to shop locally in-store this holiday season. A recent survey by the company found holiday shopping is starting earlier this year due to shipping delays experienced with online shopping last year.
The survey also found that saving money on holiday purchases is a priority, especially as 30 per cent of those who expect they will be spending more than last year are planning to buy more gifts to make up for the 2020 holiday season.
Seventy eight per cent of consumers increased their saving behaviors during the pandemic and 84 per cent plan to continue this trend over the next year. This is reflected in consumer holiday shopping plans, with 50% planning to use more coupons for holiday shopping, according to a press release from the company.
Fibre2Fashion News Desk (DS)
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