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After taking audiences to the edge of the universe, at the core of a timeless Big Bang, Louis Gérin and Gregory Lamaud, the art directors of Texworld Evolution Paris, have shed light on a new-born world, where humanity (finally) opens its eyes and reconnects with its senses, event organiser Messe Frankfurt said in a press release.
Trade fair Texworld Evolution Paris has released ‘Premier Sens,’ a trend book for the Spring–Summer 2024 season that offers a reading of a new world, untouched by past lives. The various themes mentioned in Premier Sens can be explored as an attempt to ‘return to the senses’ at the Parc des Expositions de Paris-Le-Bourget from February 6 to 8.
Built on the analysis of emerging signals detected in the creative, economic, and societal fields, this new proposal marks the return of the mix and match. Under the pressure of social networks, fashion is constructed by affinity assembly from a very heterogeneous dressing room. Gone are the univocal references: style no longer imposes its rules and colour is expressed in large universes in which each finds its inspiration. The fabrics are then used to bring the aged, metallic, lacquered, or quilted aspects that will set them apart.
Premier Sens describes a new world organised into four major themes—Dampen, Touch, Get a glimpse, and Swallow—that are to be (re)discovered by the human senses.
The theme of ‘Dampen’ expresses the difficulty experienced in the face of the incessant, thundering flow of information that assaults minds, “Made all thoughts impossible […]”. It expresses itself in a predominantly digital creative environment, rather seductive, undulating, and almost transparent. There are materials that can be shiny or padded, protective, assembled in a repetitive way, like a wave that would absorb the sound of the outside world: “At the beginning, life is a sound. A wave. A ripple. Later, it is a dance.”
The theme of ‘Touch’ reminds people to return to the world of touching, “To break down the wall between us and the outside.” In reaction to the virtual ‘digital baskets,’ this theme focuses on materials that reveal themselves and become meaningful under the hand: natural fibres, patinated, aged textiles, leathers, cotton, hemp, or flax. The colour range is concentrated on tones close to natural elements: the brown and earthy ochre, the grey of stone, the black of carbon, the blues of the sky and the sea, or the incandescence of the ember.
The theme ‘Get a glimpse’ reminds that “It is time to open our eyes…” This theme has a fundamental sense in the world of fashion. Vision also refers to the universal narcissism that guides people’s clothing choices and the way they want to be seen. “Our era shouts it from the rooftops, on all the networks: Look at me, tell me I exist!” It also deals with those collective systems of belonging that push individuals to copy, to operate by mimetism. Clothes must be seen and desirable. One must make place for a world that has brilliance, shimmering materials, bright and acidic colours, and no masks, added the release.
The ‘Swallow’ theme reminds that this creative universe expresses people’s thirst for humanity and desire to embrace the world. “And each thing, each being, each landscape that I will have swallowed will slightly modify my vision of the world. […] To taste the world is to accept to be enriched.” It is also a way of going into the real world but in a smooth way, by using soothing, natural tones—borrowed from the world of taste (digital ginger, sweet vegetable, etc)—capable of expressing strong contrasts in creative choices.
The abovementioned themes will be presented at the Trends Forum. Visitors will be able to discover samples of materials and finished products selected by the show’s artistic directors to represent each of these creative worlds.
Fibre2Fashion News Desk (NB)
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