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While CIRCULOSE Viscose is a cellulose fibre prepared from discarded textiles, like old jeans, and wood, TENCEL Lyocell with REFIBRA technology is a cellulose fibre derived from upcycled cotton scraps and wood, according to a press release. When these textiles are used with recycled cotton, the resulting fabrics are not just sustainable but also extremely comfortable — even more than pure cotton.
Sweden-based H&M has unveiled a limited-edition denim collection that aligns with circular fashion. The assortment is the first men’s denim collection made from eco-friendly fabrics using CIRCULOSE Viscose and TENCEL Lyocell with REFIBRA technology. In circular fashion, products are designed to not just last longer but also be recyclable and biodegradable.
The eight-piece capsule takes after the denim culture in the Far East and classic American workwear. The collection features four pairs of loose-fit five-pocket jeans, two oversized button-down shirts, one oversized workwear jacket, and one hooded zip jacket, all coming in muted indigo tones with a clean stonewashed finish, added the release.
The capsule collection is available in selected H&M stores and on their official website.
Fibre2Fashion News Desk (NB)
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