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Around 35 brands, three producers, and two innovators, including online fashion and lifestyle platform Zalando, fashion brands Mango, Ba&sh, and Ardene, and luxury shoe brand Nicholas Kirkwood have committed to revolutionising their packaging supply chains to protect vital forests all over the planet by joining Canada’s Canopy’s Pack4Good initiative.
Pack4Good works with global brands and innovators to address the massive and growing forest footprint of paper packaging. Every year three billion trees, an area of forest about the size of Germany, are cut down to produce paper packaging. If those three billion trees were stacked end to end in a line, they would wrap around the Earth roughly 891 times. Scientists have urged greater conservation and restoration of forests as vital components in addressing the climate and biodiversity crises. Today, these brands bring the total number of Pack4Good partners to 317, all working together to heed that call and speed much-needed Next Generation Solutions to market.
Creating paper packaging doesn’t have to equal cutting down trees. There are innovative solutions that exist right now that change this market equation to one that benefits both industry and the planet. Next Gen Solutions utilise alternative fibres, including agricultural waste, to make strong, attractive, and versatile packaging, while taking pressure off forests, lowering carbon emissions, and enabling a circular economy, Canopy said in a press release.
Around 35 brands, three producers, and two innovators, including online fashion and lifestyle platform Zalando, fashion brands Mango, Ba&sh, and Ardene, and luxury shoe brand Nicholas Kirkwood have committed to revolutionising their packaging supply chains to protect vital forests all over the planet by joining Canada’s Canopy’s Pack4Good initiative.
“The importance of keeping forests intact is critical to help regenerate ecosystems and promote biodiversity. Mango is committed to be a part of this mission and we are happy to join Canopy to work towards this common goal. Consequently, Mango is working to ensure that our packaging and the origin of the fibres of our products don’t come from vital forest ecosystems,” Beatriz Bayo, head of CSR, said in a statement.
“The companies joining Pack4Good are demonstrating the type of ‘out-of-the-box’ leadership we need to see across the board — innovative thinking to transform unsustainable paper packaging supply chains, scale-up solutions, and save forests. I’m excited to see progressive business leaders taking action to move these ground-breaking solutions from the margins to the mainstream,” Tamara Stark, Canopy campaigns director, said.
Fibre2Fashion News Desk (GK)
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