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Flipkart, India’s e-commerce marketplace, has signed a memorandum of understanding (MoU) with IIM, Sambalpur to provide market insights to artisans and weavers and bring them online. The art forms and their makers will get exposure to a large customer base while contributing to significantly improving their earnings and understanding of business management.
The MoU follows the partnership announced between Flipkart and IIM Sambalpur in August 2021 to support and promote small businesses, artisans and weavers by leveraging technology, e-commerce platform and market insights, Flipkart said in a press release.
As part of this MoU, IIM Sambalpur will identify clusters of artisans and weavers within Odisha to onboard them with Flipkart’s Samarth programme, thereby connecting their businesses to a pan-India customer base. In addition to this, the artisans and weavers will also be offered training on business management, marketing, accounting etc., by IIM Sambalpur while conducting research on their pain points and challenges.
Flipkart, India’s e-commerce marketplace, has signed a memorandum of understanding (MoU) with IIM, Sambalpur to provide market insights to artisans and weavers and bring them online. The art forms and their makers will get exposure to a large customer base while contributing to significantly improving their earnings and understanding of business management.
Under Flipkart’s Samarth initiative, the company has partnered with several states across the country, including Odisha. The partnership with Odisha State Government’s State Institute for Development of Arts & Crafts (SIDAC) is helping onboard renowned Odia brands such as Boyanika, Utkalika and Sambalpuri Bastralaya, among others, to access a pan-India marketplace through the Flipkart platform.
“The Indian handicraft industry is one of the largest employment generators and accounts for a significant share in the country’s export. However, the artisans and weavers who constitute a large part of the industry lack relevant skills to sustainably grow their business and are limited by geography. Through our partnership with Flipkart, we will be solving certain fundamental challenges faced by this section of the society by offering them business insights and understanding challenges in their value chain while bringing them online through Flipkart’s Samarth programme. Such industry-academia collaboration for artisans and weavers is one of the first-of-its-kind in India and highlights the inclusive vision of Flipkart which is taking definitive steps to improve their live,” Mahadeo Jaiswal, director, IIM Sambalpur, said in a statement.
“As a homegrown company, we are committed to creating opportunities for our artisans and weavers through technology and in collaboration with our ecosystem partners. The MoU with IIM Sambalpur is a testament of our efforts towards truly solving the challenges of these artisans and weavers by providing insights, market access and building business management skills for them. Our team’s expertise, technology, learnings and insights serving a pan-India market will come very handy for MSMEs, artisans and the Indian handicraft industry in Odisha through this partnership with IIM Sambalpur,” Rajneesh Kumar, chief corporate affairs officer at Flipkart, said.
Fibre2Fashion News Desk (GK)
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