India’s Birla Cellulose develops Liva Reviva with 30% textile waste

Circularity has been the key goal for Birla Cellulose in its commitment towards contributing to sustainable development. In 2019, the company had launched Liva Reviva with 20 per cent pre-consumer waste content. The quality of Liva Reviva remains comparable to the quality of fibre produced using virgin wood-based pulp, which ensures that Liva Reviva finds widespread applications amongst major global brands, according to a press release by Birla Cellulose.

Birla Cellulose, a producer and supplier of Man-Made Cellulose Fibre (MMCF), has developed Liva Reviva with 30 per cent textile waste content. The company has stabilised production of Liva Reviva, a Recycled Claimed Standard (RCS) certified product, which also contains 70 per cent of dissolved wood pulp from sustainable forests (FSC certified).

Liva Reviva can be tracked with the help of the Green Track platform. The platform, which has been designed by Birla Cellulose, helps trace the origin of the fibre and brings transparency and traceability in the long and complex textile value chain via blockchain technology. Through the Green Track platform, Birla Cellulose along with its value chain partners will be able to track textile recycle material flow in the supply chain in real-time—from certified forests to end consumers—by scanning a QR code. This will help consumers to make informed purchase decisions.

Birla Cellulose’s current efforts are concentrated on developing products made with industrial waste, post-consumer waste, and alternate feedstock. The use of alternate feedstock in total production is a climate friendly solution that helps in reducing waste.

The fibre producing company’s R&D efforts towards developing a circular economy model and increasing the utilisation of alternative textile waste feedstock has led to several innovations that have shown promising results and are in various stages of development—starting from the lab level to a pilot; some of these projects have already reached the commercial level.

Birla Cellulose aspires to increase the offering of circular fibre in textile products up to 100,000 tons by 2024 using textile waste and alternative feedstock that will help reduce the environmental footprint of textile waste and enhance circular economy.

Every year significantly large amounts of textile waste are generated worldwide. Out of this waste, a very little quantity gets recycled into new clothing. The generation of large quantities of textile waste is leading to a significant increase in environmental pollution. Major fashion brands and the textile value chain are planning their next steps more responsibly to decrease textile waste generation in the coming years.

Fibre2Fashion News Desk (NB)