[ad_1]
Search engine giant Google has announced a multi-year initiative to build a privacy sandbox on Android, with the goal of introducing more private advertising solutions. These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.
“We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs. The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk,” the company said.
Developers can review Google’s initial design proposals for the solution and share feedback on the Android developer site. The company plans to release developer previews over the course of the year, with a beta release by the end of the year.
“We’re also committed to working closely with regulators. We’ve offered public commitments for our Privacy Sandbox efforts on the web, including ensuring that we don’t give preferential treatment to Google’s ads products or sites,” the company said.
In what seemed like a jibe at Apple’s controversial privacy policy that has led to industry-wide depletion of advertising revenues, the big tech firm said, “We realise that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers.”
“We believe that — without first providing a privacy-preserving alternative path — such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses,” it added.
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
[ad_2]
Source link
