Since golf is primarily played outdoors, the natural setting is as much a part of the round as the golf shots that move players along. With nature in mind, Adidas is focused on continuing a material revolution that puts athletes, and the planet, first. The collection is one of the ways Adidas is teaming up with eco-partners, like Burning Cart Society, to start closing the loop. Built within the Adicross range, this product is made in part with natural and renewable materials as part of Adidas’ journey to design out finite resources and help end plastic waste, the company said in a press release.
Germany’s Adidas, which makes shoes, clothing, and accessories, has launched the Adidas x Burning Cart Society collection. The limited-edition collection features apparel made in part with natural and renewable materials. The collection will be available in limited quantities from January 26, 2023, on the company’s website, and through Burning Cart Society.
The collection features a crewneck sweatshirt, T-shirt, polo, and bucket hat. Products include an image of a natural bunker and a single flowering weed, capturing this idea about how important it is for the game to be played in harmony with nature. This lone flowering weed can be found on all products and stands as a symbol to invite golfers to remember the natural beauty that each course provides. All apparel in the collection contains a minimum of 70 per cent natural and renewable materials and will be offered in neutral and earth-tone colourways. All products will be available for both men and women, available in unisex sizing.
“We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos of Burning Cart Society, especially how critical the natural landscape plays a role in our experience as golfers, aligned perfectly with our mission as a brand and this collection, so we were excited to collaborate with their team to bring this special collection to life,” Shaun Madigan, global director of apparel at Adidas Golf, said.
“A core belief for us at Burning Cart Society is that golf should be played in its purest form, and the natural landscape of each course certainly contributes to that. Some of our most memorable moments have happened on golf courses, so taking care of the game we love is important. We knew Adidas had a similar mindset and approach to the way they make products, so our hope is that this collection that’s made with nature can inspire golfers everywhere to always appreciate and care for the courses they play,” Christian Hafer, founder of Burning Cart Society, said.
Fibre2Fashion News Desk (GK)