Finland’s Marimekko to launch marketplace for second-hand goods




Finnish lifestyle design company Marimekko is planning to launch a community-driven marketplace for Marimekko vintage and second-hand goods, Marimekko Pre-loved, on August 25. In celebration of the launch, the company will release a special selection of vintage dresses spanning from the 1960s to the 2000s from the brand’s archive to be sold on the platform.

In addition to peer-to-peer sales, Marimekko Pre-loved will enable independent B2C-vendors to sell their Marimekko second-hand goods in one concise marketplace. With the launch of the marketplace, it seeks to further increase the lifespan of its products.

Finnish lifestyle design company Marimekko is planning to launch a community-driven marketplace for Marimekko vintage and second-hand goods, Marimekko Pre-loved, on August 25. In celebration of the launch, Marimekko will release a special selection of vintage dresses spanning from the 1960s to the 2000s from the brand’s archive to be sold on the platform.

Marimekko Pre-loved follows a pilot concept launched in August 2021, during which it sold 60 unique vintage pieces online in celebration of the brand’s 70th anniversary. At first, Marimekko Pre-loved will only be available in the brand’s home market Finland, but the service is planned to be extended to other markets in the future, the company said in a media release.

“Marimekko’s design philosophy and operations have always been based on a sustainable approach – we want to provide our customers with timeless, functional and durable products that bring them long-lasting joy and that they will not want to throw away. Marimekko Pre-loved is a concrete example of our timeless design as it will enable our community to find pre-owned treasures, offering a new conscious and convenient alternative to bring joy to people’s everyday life through colours and prints,” said Suvi-Elina Enqvist, head of innovation works at Marimekko.

Fibre2Fashion News Desk (KD)





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