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In Los Angeles, leading actress Zoe Saldana stepped out on the red carpet at the premiere in support of the RCGD Global x Tencel sustainability campaign carrying a black clutch bag by Tyler Ellis lined with a fabric made of biodegradable Tencel fibres. Styled by Petra Flannery, the bag’s lining was in a shade of blue that plays homage to Avatar, according to a press release by Lenzing.
Lenzing’s flagship textile brand, Tencel, joined forces with RCGD Global once again to spotlight eco-couture on the red carpet of the Avatar II’s premiere. Dressed in sustainable bespoke outfits and carrying items made from Tencel branded fibres and Tencel Luxe filament yarn, Zoe Saldana, Henry Cavill, and others represented RCGD Global on the red carpet.
At the same event, British actor Henry Cavill wore a double-breasted coat with peak lapel and straight pockets, created by Huntsman using Tencel Lyocell fibres, with a strong waistline and high armhole.
“I decided to support RCGD Global, because they are highlighting yet another way for us all to take a step towards protecting the planet and her people. It’s highly unlikely that any of us can change an entire lifestyle in one go, but taking small steps, making small changes especially if done in large numbers can make a difference. Sustainable clothing materials is one of those ways. Just as importantly, sustainability in clothing doesn’t mean a lack of quality. The textiles that The Huntsman has provided me are indeed sustainable, while their tailoring remains impeccable—even for a moving target such as me!” said Henry Cavill.
Earlier in London, James Cameron wore a beautiful timeless Huntsman black tuxedo, made from Tencel branded Lyocell fibres. Suzy Amis Cameron stunned in an ethical and eco-responsible custom-made Vivienne Westwood gown made from a luxurious navy fabric that featured Tencel Lyocell fibres. The gown presented a draped bodice and an elegant train.
“Tencel has a long-standing partnership with RCGD Global to promote eco-couture at the Oscars. We are proud to extend the collaboration to other red carpets and further promote the adoption of sustainable materials in luxury fashion and beyond. Red carpet events not only reach a wider audience, they are also great platforms to demonstrate that fashion can be sustainable. Through leading by example, together, we can propel the fashion and textile industry towards a more sustainable and circular future,” said Harold Weghorst, global vice president of marketing and branding at Lenzing AG.
“We are once again delighted to collaborate with Tencel on another momentous occasion for RCGD Global. Avatar II is a film close to our hearts and one with such an important sustainable message. For our first ever red carpet moment beyond the Oscars, we wanted to shine a light on fabric innovations and showcase eco-conscious fashion in a way that mirrored the film’s core theme,” said Samata Pattinson, CEO at RCGD Global.
RCGD Global and Tencel continue their partnership to showcase occasionwear using materials made of cellulose-based botanic materials or recycled materials to drive circular economy in fashion. To qualify as an RCGD Global eco-conscious garment, each piece must be made from sustainable materials, including organic, recycled, or repurposed fibres, added the release.
Derived from sustainably sourced natural raw material wood, Tencel Lyocell fibres and Tencel Luxe are fully biodegradable and compostable. The materials are also produced in an award-winning closed-loop process that maximises resource efficiency with low environmental impact. Apart from its strong sustainability profile, Tencel Lyocell fibres are known to have a luxurious sheen, naturally soft, and breathable, providing the wearer with long-lasting comfort. Tencel Luxe Lyocell filament, a new botanic alternative to silk, is highly versatile and can be woven into a smooth, light-weight fabric with a liquid-like drape and highly flattering silhouette.
Fibre2Fashion News Desk (NB)
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