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Sperry, an American heritage footwear brand, has unveiled a purpose platform – All For Water, Water For All. The company has expanded its SeaCycled collection, a range of footwear made with recycled and eco-friendly materials and manufacturing processes. It expresses the brand’s commitment to a sustainable future.
This season’s innovation includes recycled canvas uppers made with 100 per cent recycled polyester (rPET). On average, the equivalent of 12 recycled plastic bottles is used to make one pair of shoes. Reclaimed leathers made from repurposed leather waste and recycled rubber outsoles that keep rubber out of landfills are also used in the SeaCycled range. By 2024 Sperry’s goal is that 50 per cent of the models produced will be part of the SeaCycled Collection, the company said in a press release.
To help educate and inspire consumers, Sperry has partnered with PangeaSeed Foundation, an international non-profit organisation that utilises the universal power of art to further the conservation of our oceans. Leaning on their global network of creatives, they have chosen four artists from around the world to create a series of animations reimagining the science behind Sperry’s seasonal innovations.
Sperry, US’ heritage footwear brand, has unveiled a purpose platform – All For Water, Water For All – in celebration of this year’s Earth Week. The company has expanded its SeaCycled collection, a range of footwear made with recycled and eco-friendly materials and manufacturing processes. It expresses the brand’s commitment to a sustainable future.
Sperry has also renewed its partnership with Waterkeeper Alliance, a US-based global movement that unites more than 300 community-based Waterkeepers around the world to preserve and protect everyone’s right to clean water. They will partner at the grassroots level to raise awareness and connect communities to their waterways with clean-up events as well as educational opportunities for Sperry employees and consumers, with a goal of creating lasting change.
Key styles in the 2022 SeaCycled collection include the Authentic Original Boat Shoe – Sperry’s classic boat shoe made with reclaimed leather uppers in handsewn construction; the Captain’s Moc – inspired by Sperry’s iconic Captain’s Oxford shoe with upper, linings, and laces made from 100 per cent recycled polyester, and a lightweight EVA outsole; and the Soletide Racy, a sporty low-profile sneaker made with reclaimed leather uppers and recycled rubber outsoles.
“Sperry’s customers want sustainable products but are willing to make zero compromises. They need to look good, be made well, and be offered at the same price. With these qualifications in mind, we have proudly designed several undyed styles that celebrate the materials while using less water and energy, and producing less waste,” Sean McDowell, SVP of global product, Sperry, said in a statement.
“Protecting and sustainably managing water, our most essential natural resource, is a responsibility that is shared by everyone. Our partnership with Sperry will highlight the importance of engagement at all levels, the impact of our actions, and how incremental change can lead to long-term solutions and tangible results,” Marc Yaggi, CEO, Waterkeeper Alliance, said.
Fibre2Fashion News Desk (GK)
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