US’ Dick’s Sporting Goods & SidelineSwap expand resale partnership

The partnership will expand to additional markets in 2023.

Dick’s Sporting Goods and SidelineSwap, the world’s largest online marketplace for new and used sporting goods, are expanding their partnership to offer a series of 50 new trade-in events in seven states through the end of 2022. Dick’s Sporting Goods and SidelineSwap have previously held 10 successful trade-in events at four Dick’s locations.

At trade-in events, athletes can exchange their used sports gear and receive Dick’s gift cards to use towards their next purchase. Athletes also have the option to donate all or a portion of their trade-in value to select local sports organisations. Items that do not qualify for trade-in can be donated or recycled responsibly.

Dick’s athletes who attended the pilot trade-in events earlier this year received $78 in gift cards, on average, for their used gear and 100 per cent of athletes surveyed said they would be interested in reselling their used sports gear at least once per year.

According to Brendan Candon, CEO of SidelineSwap, “We’re excited to expand our resale partnership with Dick’s Sporting Goods. In a recent survey conducted by BBMG1, 62 per cent of consumers surveyed said that brands could do more to help them participate in re-commerce, so it’s great to see Dick’s giving more of their athletes a quick and easy way to participate in the circular economy.”

“We love that gear finds a second life on SidelineSwap’s resale marketplace and that more equipment stays on playing fields and out of landfills,” said Peter Land, chief sustainability and communications officer at Dick’s Sporting Goods. “Expanding our partnership with SidelineSwap to include more locations makes so much sense.”

Dick’s Sporting Goods athletes who attend trade-in events at select Dick’s locations can simply bring their used gear to the event and it will be evaluated by SidelineSwap buying experts using SidelineSwap’s proprietary trade-in software and value guide.

To date, SidelineSwap has helped more than one million athletes trade in and resell their used gear and is part of the larger global resale movement. US households are sitting on 23.6 billion unused items worth $580 billion and used sports gear accounts for approximately $20 billion of these unused items.

Fibre2Fashion News Desk (KD)