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British retail group Frasers Group has announced the acquisition of fast fashion online retailer I Saw It First. Frasers looks forward to integrating I Saw It First, which has over 5 million consumers, having rapidly grown its digital presence since its launch in 2017. The online platform was founded by Jalal Kamani, the co-founder of Boohoo.
“I Saw It First will benefit from the strength and scale of Frasers Group’s platform and from the integration with Frasers’ recently acquired business, Missguided,” Frasers Group said in a press release.
British retail group Frasers Group has announced the acquisition of fast fashion online retailer I Saw It First. Frasers looks forward to integrating I Saw It First, which has over 5 million consumers, having rapidly grown its digital presence since its launch in 2017. The online platform was founded by Jalal Kamani, the co-founder of Boohoo.
Frasers Group acquired certain intellectual property of the online women’s fashion retailer Missguided Limited, Mennace Limited and Missguided (IP) Limited, all of which entered into administration on May 30, for a cash consideration of £20 million.
Fibre2Fashion News Desk (KD)
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