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Experiencing a slow but still positive start into the year, the group saw accelerated sales growth in spring and fall. In the last quarter, sales stagnated due to the difficult economic environment.
Intersport has reported retail sales with an accelerated growth in local currencies of 12.1 per cent in 2022. With this record result the figures of 2021 were exceeded by 13.4 per cent. In euros, retail sales increased to €13.7 billion despite the challenging markets circumstances. By the end of 2022, Intersport had 5,300 stores worldwide.
“Never in the history of Intersport Group a better turnover result could be achieved, confirming the Group’s strong position in the sporting goods retail sector, recognised for its expertise and advice, and appreciated for its hyperlocal shop network. The three biggest contributors to the total sales increase were Germany, France and Austria,” the company said in a statement.
As in the whole industry, the Intersport Group’s online business also faced a slight decline after COVID-19 and customers massively returned to physical stores.
IIC’s CEO, Steve Evers, is cautiously optimistic for Intersport’s future development: “We might see some top line pressure in the beginning of 2023 due to the weather conditions in Europe. The current difficult economic situation has somewhat dampened our growth expectations. However, we are optimistic that with our strong customer focus combined with a great omnichannel offer connected to more than 5,300 stores, the Intersport Group can continue to leverage its hyperlocal presence and its service and advice-based expertise with its customers also in 2023.”
Fibre2Fashion News Desk (KD)
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