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Eco-friendly and social NFT marketplace Bubblehouse has partnered with US-based designers Altuzarra and Markarian to create their first NFTs, which debuted at New York Fashion Week. Integrating collectable NFT experiences into their shows, Altuzarra and Markarian introduced limited edition, brand inspired NFTs available exclusively on Bubblehouse.
At the Altuzarra show on February 13th, guests were given a physical copy of Moby Dick, which inspired this season’s collection along with a personal note from Joseph Altuzarra and inspiration imagery – each package wrapped in a print from the show’s collection. Bubblehouse created three digital NFT versions of these, each a different colourway with varied levels of collectability.
“For me, it was exciting to be able to take things that are so connected to Altuzarra, within a specific moment in time, and have them immortalised as digital art pieces that can connect the physical show to the digital world creating an extended sense of community. Working with Bubblehouse for our recent show allowed us to reimagine what the future of Altuzarra touch points could look like and ultimately allowed us to be creative with a new medium,” said Joseph Altuzarra.
Eco-friendly and social NFT marketplace Bubblehouse has partnered with US-based designers Altuzarra and Markarian to create their first NFTs, which debuted at New York Fashion Week. Integrating collectable NFT experiences into their shows, Altuzarra and Markarian introduced limited edition, brand inspired NFTs available exclusively on Bubblehouse.
At the Markarian show on February 14th, the brand took a similar approach by creating one exclusive NFT inspired by the collection’s signature embellishment. The Markarian NFT was imagined as a moving jewel box that opened to reveal multi-coloured crystal beads with 300 editions available for collecting.
“Developing Markarian NFT’s with Bubblehouse has been a creative process – offering a new form of access to our consumers (and future consumers), interacting with the brand’s culture in an exciting way. Bubblehouse is the only environmentally responsible NFT creator which resonated with us, along with the ease in which you can navigate the NFT world through its platform. We’re looking forward to the sense of community we are creating together for fashion fans everywhere,” said Alexandra O’Neill of Markarian.
“We’re just at the beginning when it comes to NFTs and fashion,” said Bubblehouse co-founder Rohan Sinha. “I anticipate that NFT exclusive passes for fashion brands are going to be a massive market, where holders of the NFTs receive premium access to the brand universe and associated social signals. As the metaverse, VR, and AR become more developed, fashion brands will also start creating assets in the digital realm from digital clothing, avatars, and accessories to virtual experiences and shows.”
Bubblehouse brought together its community of digital art enthusiasts and NFT collectors with the fashion community for a long-term dialogue. Altuzarra’s fashion show attendees who own the show’s NFT will be invited into Altuzarra’s exclusive ‘collector’s club’ on the platform, where they can get the inside scoop on future NFT drops, early access to private events, premium access to the brand, etc.
Fibre2Fashion News Desk (KD)
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