Meta? Horizon? Facebook renaming report sparks viral speculation

Meta? Horizon? Facebook renaming report sparks viral speculation

The report that Inc. plans to change its corporate name prompted a flurry of online speculation as industry followers rushed to register their guesses.

Suggestions on Twitter included simple ones like “FB” and a return to “The ” The Verge, which reported the plan on Tuesday, said the new name could have something to do with “Horizon” after a virtual reality platform the company has been developing. That would be a nod to Chief Executive Officer Mark Zuckerberg’s ambition for to eventually be known better for its metaverse —referring to the trendy proposition that the next evolution in online connectivity will be people living, working and interacting in an immersive virtual world —than its social network.

“Meta” is another contender put forward by, among others, Samidh Chakrabarti, the company’s former civic integrity chief. The web address currently redirects to, the home of a biomedical research discovery tool developed under the stewardship of the Chan Zuckerberg Initiative, which is co-founded by the Facebook CEO. That suggests Zuckerberg has a head start on any other contender looking to secure the ultimate name for a metaverse firm.

The aim of the rebranding would be to reposition Facebook as a metaverse company, The Verge said, with the marquee apps and services like Facebook, Instagram and WhatsApp likely maintaining their branding under a new parent structure not unlike that practiced by Google and its parent Alphabet Inc. Facebook declined to comment.

Supporting the Meta idea are several factors: Silicon Valley firms favor brief domain names as a mark of prestige, with Alphabet calling home. Any company named Meta would also be able to lay claim to the term “metaverse” as its own rather than the generic descriptor it currently is.

In 2017, the Chan Zuckerberg Initiative acquired a company called Meta that developed artificial intelligence technology for searching scientific papers. It now resides at A separate augmented-reality startup with the same name was sold in 2019 to a buyer called Meta View, which planned to develop an AR headset. Its website is

Facebook is planning to announce a name change by October 28, The Verge said.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Source link