Hang Ten partners with Bradford to debut in Indian market

California lifestyle brand Hang Ten has announced that it has diversified its product portfolio with new categories for the Indian market and teamed up with leading brand licensing company Bradford to expand in non-core markets, including casual wear and kidswear. Hang Ten will now be growing its reach by offering licensing options in a variety of categories all over the world.

Hang Ten intends to capture a larger share of the Indian market with casual clothing such as T-shirts, shirts, jackets, trousers, jeans, shoes, socks, caps and hats, hoodies, and sweatshirts in both male and female categories. These categories will also be available under kidswear for both girls and boys. Additionally, a category for shoes, sandals, slippers, and floaters will also be added along with other items, according to a joint press release by Bradford and Hang Ten.

Hang Ten has announced that it has diversified its product portfolio with new categories for the Indian market and teamed up with leading brand licensing company Bradford to expand in non-core markets, including casual wear and kidswear. Hang Ten will now be growing its reach by offering licensing options in a variety of categories all over the world.

India has significant potential for demand in all the above categories, which is what led the brand to pursue brand licensing. Aiming to expand its global footprint, Hang Ten aspires to plant stronger roots in the Indian market apart from its core surf wear business. The original surf brand, which was established in 1960 by surf legend Duke Boyd, is a world leader of high-quality, sustainable surf wear.

Due to its partnership with Bradford Licensing as an Indian market partner, Hang Ten would be able to reach a range of markets with strategic businesses that have the potential to have a strong presence in the industry. With the help of its licensing programme, Hang Ten is ready to collaborate with potential players. The new categories, which offer Hang Ten growth potential, will be created and overseen by Bradford, added the release.

“The classic range of board shorts, shirts, and other accessories from Hang Ten have come to symbolise the surf-centric lifestyle of the West Coast all over the world. Hang Ten’s vision is to be a globally diversified brand. The licensing model will thus help the brand establish a presence across a diverse range of areas, which is driven by a commitment to offer its customers cutting-edge, best-in-class products as well as increasing the Hang Ten community across India,” said Marc Setton, CEO of Hang Ten.

“In India, the licensing industry is expanding quickly and is a multibillion-dollar market globally. Licensing is a simple method for a brand like Hang Ten to be a part of the growth story because there is a significant demand in the Indian market for the categories that Hang Ten is delivering. After a successful rollout, strategic partners are now being approached to license Hang Ten in a variety of markets,” said Sachin Goel, CEO of Bradford India.

Fibre2Fashion News Desk (NB)