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The Velophasis builds on this heritage while adapting it to the visual codes of the Y2K culture through Puma’s progressive vision. The new franchise’s design takes the best of both eras. The upper part of the Velophasis is built asymmetrically. Its inserts are directly taken from the running of the 2000s but decked out in new materials. Honeycombed mesh, textured panels and an aggressive shape pay homage to the heritage of the Complete line.
Germany’s Puma has unveiled a hybrid sneaker, Velophasis. Puma took inspiration from a vital part of its Archive. The design of the Velophasis is inspired by the Complete line, a defining license of the 2000s for the brand. Designed for running, the Complete line allowed the brand to develop revolutionary technologies like the iCELL, e+CELL, and EverRide.
The first colours of the Velophasis are based on a more contemporary aesthetic. Velophasis Bionic features a metallic look with cream and electro blue inserts. While the Velophasis Phased are inspired by the Vaporwave movement and the internet culture of the early 2000s with bright tones that contrast with the sobriety of its design, the company said in a press release.
The Puma Velophasis Bionic will be available on February 4, 2023, and the 3 colourways of the Velophasis Phased will be available on February 11, 2023, on Puma’s website and in selected retailers. Additional colourways and exciting collaborations will come later in the Spring of 2023.
Fibre2Fashion News Desk (GK)
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