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“Tencel has a long-standing partnership with RCGD Global to promote eco-couture at the Oscars. We are proud to extend the collaboration to other red carpets and further promote the adoption of sustainable materials in luxury fashion and beyond. Red carpet events not only reach a wider audience, but are also great platforms to demonstrate that fashion can be sustainable. Through leading by example, together, we can propel the fashion and textile industry towards a more sustainable and circular future,” Harold Weghorst, global vice president of marketing and branding at Lenzing AG, said in a press release.
Lenzing’s flagship textile brand, Tencel, joined forces with RCGD Global to spotlight eco-couture on the red carpet of the Avatar: The Way of Water premiere held in London. Dressed in sustainable bespoke outfits made from Tencel branded fibres and Tencel Luxe filament yarn, Suzy Amis Cameron and James Cameron represented RCGD Global on the red carpet.
“We are once again delighted to collaborate with Tencel on another momentous occasion for RCGD Global. Avatar II is a film close to our hearts and one with such an important sustainable message. For our first ever red-carpet moment beyond the Oscars, we wanted to shine a light on fabric innovations and showcase eco-conscious fashion in a way that mirrored the film’s core theme,” said Samata Pattinson, CEO at RCGD Global.
Suzy Amis Cameron stunned in an ethical and eco-responsible custom-made Vivienne Westwood gown made from a luxurious navy fabric that featured Tencel branded Lyocell fibres. The gown presents a draped bodice and an elegant train that delicately cascades from the shoulder to the ground. At the event, James Cameron wore a classic Huntsman black tuxedo, made from Tencel Lyocell fibres.
RCGD Global and Tencel continue their partnership to showcase occasion wear using materials made of cellulose-based botanic materials or recycled materials to drive circular economy in fashion. To qualify as an RCGD Global eco-conscious garment, each piece must be made from sustainable materials—including organic, recycled, or repurposed fibres, added the release.
Derived from sustainably sourced natural raw material wood, Tencel Lyocell fibres are fully biodegradable and compostable. The fibres are also produced in an award-winning closed-loop process that maximises resource efficiency with low environmental impact. Apart from its strong sustainability profile, Tencel Lyocell fibres are known to be naturally soft and smooth to the touch and breathable, providing the wearer with long-lasting comfort. The fibres also give the end fabric a luxurious sheen and high drapability.
Fibre2Fashion News Desk (NB)
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