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Since joining the sportswear brand in 2020 as the creative director for the women’s basketball category, June’s mission has continuously been focused on highlighting and empowering women, according to a press release by Puma.
Puma and creative director June Ambrose have released their first co-branded collaboration, ‘Keeping Score’. The new collection celebrates Ambrose’s career and impact within hip hop and fashion, exploring the idea of encouraging women to keep score of their wins. The 20-piece apparel, footwear, and accessories collection is divided into two parts.
The 20-piece apparel, footwear, and accessories collection is divided into two parts. The first drop consists of ten pieces in a rich burgundy and blue colourway. The initial product release includes reversible shorts and beanies, a removable mesh jersey sports bra, a balaclava, colourblock leggings, and an oversized hoodie.
Standout pieces include the Hood Hall of Famer tee and the breakaway maxi to midi skirt. The tee also boasts the phrase, ‘Calling All Shots,’ embracing the notion of feeling powerful when wearing the pieces. The transformative skirt lends itself to the versatility of styling within the collection. New versions of the classic Ralph Sampson sneaker and design-forward Prevail sneaker have also been released within this drop.
As the relationship between the global brand and Ambrose continues to grow, so has the creative director’s signature philosophy, ‘Life is a Sport’. Speaking to the essence of the campaign for the new collection, Ambrose wants to encourage women to, “only compete against the best versions of themselves; our gives are our gets. Let’s make this year count, let the clock begin Keeping Score.”
Fibre2Fashion News Desk (NB)
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